Melbourne Storm Stepping Up with new Bailey Ladders Partnership

Bailey Ladders are proud to announce an exciting new partnership with Melbourne Storm. This partnership will see Bailey Ladders and Melbourne Storm aligned for at least the next two years with a variety of exciting opportunities for promotion and engagement.

Scott Douglas, Managing Director Asia Pacific – Werner Co Australia, explains: “We see this as a great opportunity for our brand, stakeholders and for the Storm fans.”

“Melbourne (and Victoria) has always been a real heartland for tradies who use Bailey Ladders every day. We have lots of exciting ideas planned during the season to bring the brand to life.”

Storm CEO, Justin Rodski, commented: “We’re thrilled to announce our partnership with Bailey Ladders, a brand trusted and renowned throughout Australia for their reliability and excellence.

“We’re always striving to improve our offering to Storm members and supporters and this partnership with Bailey Ladders is another step towards aligning our Club with some of the most respected and forward-thinking brands in the Australian market.”

As part of the partnership, Storm and Bailey Ladders will host a joint competition for 200 tradies to win tickets to a Storm home game. A bay will be allocated at AAMI Park for the winners to watch the game together, all decked out in bespoke high-vis vests.

“This will be a really fun promotion to win tickets to”, Scott continues “I encourage all tradies in the area to get their entries in, there are a lot of great inclusions to the prize we will announce when the competition opens shortly.”

A digital storytelling series will also be released through Bailey Ladder social media, featuring Storm players sharing their journey from grassroots rugby league to the top of the game.

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