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News / Bailey Ladders named Official Ladder of the AFL

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Bailey Ladders is looking to new heights, as Official Ladder of the AFL, after renewing their sponsorship for an additional three years and entering into a new grassroots partnership with the VFL.

The new VFL partnership will see Australia’s number one ladder brand become official sponsor of all TAC Cup and Peter Jackson VFL club runners and Official Ladder of the VFL.

Bailey is excited to embrace an extended commitment with the code that reaches millions of supporters across the nation.

Hills Holdings Managing Director, Graham Twartz, says Bailey Ladders is pleased to continue their partnership with the AFL and is already looking to planning for another successful season ahead.

“Following an initial two year partnership with the AFL, Bailey Ladders is thrilled to commit to another three seasons into 2014 and extend this partnership into communities within Victoria through our support of the VFL.

“Our employees and customers can see the true value in our partnership with the AFL and appreciate the synergy of long-standing heritage between the two brands. “Support like this from our stakeholders is invaluable and, with this in mind, we have exciting plans for the sponsorship in the years to come including national promotions and real engagement opportunities for supporters and members alike.” said Mr Twartz.

AFL General Manager Commercial Operations, Darren Birch, said it is important for the AFL to grow partnerships which support the long-term growth of the game.

“The AFL is proud to welcome Bailey Ladders for a further three years as Official Ladder of the AFL and VFL and we look forward to another exciting year ahead,” said Mr Birch. 

The deal will see Bailey continue as official sponsor of all AFL club runners’ uniforms through the 2012 NAB Cup and 2012 Toyota AFL Premiership Season including the Toyota AFL Finals Series and Grand Final. Bailey will also have increased presence on the afl.com.au website and sustained naming rights to the AFL ladder predictor and finals predictor online.

The AFL season will kick off with the 2012 NAB Cup on the 17 February with the 2012 Toyota AFL Premiership Season commencing on 24 March.
Posted on 05-Mar-2012
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